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Avoid Duplicate Customer Records with ProCampaign®'s Integrated Duplicate Management

Avoid address duplicates and create the golden record for your customer master data. The integrated deduplication of ProCampaign® enables successful marketing campaigns.

More customer satisfaction through standardized data sets

Improve customer loyalty with integrated de-duplication

Fast and reliable allocation of your customers not only reduces the costs of sending mailings but also generally improves the perception of your company. For this reason, deduplication is of great importance.

By using ProCampaign® Duplicate Management you have an excellent tool that allows you to improve your view on your customers. Get the golden record of your customer master data. Thanks to the de-duplication of ProCampaign®, the information from different departments, multiple systems or different spellings are combined consistently.

ProCampaign® Duplicate Management for Highest Data Quality

Manage your address data within ProCampaign®. Let the software work from the very point where a user signs up for your newsletter, registers in your online shop or for your customer loyalty program. The duplicate management automatically checks whether this person is already stored in your database, using the e-mail address or mobile number. If this is the case, the profile is updated with the newly entered information. If no customer data exists, a new data record is created.

You can also use ProCampaign® to automatically check for duplicates when importing large amounts of data, for example from other systems. The default criteria are the e-mail address or mobile number. Optionally, you can take other criteria into account, such as the postal address.

In addition, you can execute extensive duplicate cleansing processes based on the criteria you have defined. This ensures the highest data quality.

 

Advantages of ProCampaign® Duplicate Management and Deduplication Process

Prevent undeliverability or returns in your e-mails and thus permanently minimize your costs

Avoid false salutations or invalid addresses as well as multiple mailings and the resulting damage of your reputation. Thanks to ProCampaign®'s integrated deduplication function, no incorrect information is created during contract initiation. Thus you convey professionalism and outstanding product quality to your customers right from the start.

 

Create effective and accurate marketing campaigns

Ensure that customer data and information is correctly collected and stored at all times. Send your customers personalized offers. With ProCampaign® you will always reach the right persons. Don't overlook any data that was accidentally saved in duplicates. Thanks to ProCampaign®, no relevant information is ignored. Avoid incomplete or incorrect data due to missing or insufficient verification of data entries. Comply with all legal requirements and use ProCampaign®'s GDPR-compliant solution.

Keep your databases organized and clear at all times. Benefit from the numerous advantages of ProCampaign® and successfully prevent the formation of address duplicates.

ProCampaign®

ProCampaign® enables you to manage, enhance and protect your customer profiles and deliver consistent, orchestrated and cross-channel experiences.

ProCampaign proves again that a privacy-compliant use of CRM systems is possible

Stefan Meissner, Head of the EuroPriSe Certification

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