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Facebook Lead Ad Connector for ProCampaign®
Easily collect leads on Facebook and automatically transfer them to ProCampaign®
Facebook Lead Ads are an insider tip for marketers who want to use the reach of Facebook to generate leads and convert the collected leads to loyal customers via individualized email marketing. Discover the power of Facebook Lead Ads for ProCampaign® and take your lead generation to a whole new level. Easily and successfully generate new leads and respond to them immediately, automatically, personally and individually via email marketing automation.
What are Facebook Lead Ads?
A Facebook Lead Ad is a special ad format that looks like a regular Facebook ad but redirects to a pre-filled Facebook-internal form instead of to a website. This way, users who are interested in your products and services can sign up for your newsletter, request a callback or ask for a quote with just two clicks.
How does a Facebook Lead Ad work?
When interested users click on a Facebook lead ad, a form opens within the Facebook application, which is usually pre-filled with the data that the user has provided to Facebook. This is usually the name, email address and/or mobile number. Depending on the use case, you can request further data or define only a few fields as mandatory fields. The user now has the possibility to edit his contact data or to submit the form immediately.
Facebook Lead Ads are optimized for use on mobile devices, and thanks to the pre-filled fields, they can be submitted with just two clicks, thus achieving high conversion rates. Since the user does not have to leave the Facebook application and no longer has to enter his or her contact details separately on a landing page, the inhibition threshold to use the information offered is very low.
What do I do with the generated leads?
You can find the contact details of your generated leads in a CSV file on your Facebook page. You can download this file and manually import it into your email marketing and CRM system. The Consultix Facebook Lead Ad Connector makes the process even easier, more efficient and faster. It allows you to transfer the leads from Facebook to your ProCampaign® database in almost real time.
Let us advise you on the topic of Facebook Lead Ad Integration in ProCampaign® now!
What are the advantages of integrating Facebook Lead Ads with ProCampaign®?
If your Facebook Business Page is integrated with ProCampaign® via the Consultix Facebook Lead Ad Connector, your leads collected via Facebook Lead Ads are transferred directly into ProCampaign®. From there, automatic campaigns are launched that are individually tailored to the needs of the new leads. For example, you can welcome new subscribers with an automated welcome campaign that informs prospects about your key products and uses link tagging and tracking to gather relevant information about new subscribers' interests.
The integration ensures that all your leads, prospects, and customers are stored in a central database. This helps you avoid data silos and ensures excellent data quality.
The automatic transfer of new leads to ProCampaign® not only helps you save time, but also ensures that the processes required by data protection laws are automated, for example through an automated double opt-in process. You may not be allowed to use the collected contacts directly for your email campaigns, but must request confirmation in advance via a DOI email. You can easily plan, define and control this process in ProCampaign®.
What can I use Facebook Lead Ads for?
Facebook Lead Ads in combination with the integration in ProCampaign® can be used in many different ways to get in touch with your potential customers and collect contact information:
- Generation of newsletter subscribers
- Request for quotes or cost estimate
- Callback requests
- Conducting short surveys
- Promotion of special offers or discounts
All advantages of Facebook Lead Ads with integration in ProCampaign® at a glance:
- Simple lead generation by using the high reach of Facebook in combination with individualized campaigns with ProCampaign®
- Automatic data exchange from Facebook to ProCampaign® when using the Consultix Facebook Lead Ad Connector
- Automatic start of predefined campaigns (e.g. double opt-in, welcome campaign)
For LLOYD, ProCampaign is a comprehensive e-mail marketing tool that can certainly keep up with the solutions of the "big players" on the market and also presents a vision of how to link the online world with stationary retail.Christin Susann Bugrahan, Online Marketing Manager at LLOYD Shoes
ProCampaign proves again that a privacy-compliant use of CRM systems is possibleSebastian Meissner, Head of the EuroPriSe Certification