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Because customer loyalty has many faces - ProCampaign
Advanced Loyalty System for ProCampaign®
Bremen, November 2019: The number of customer loyalty programs is rising steadily. The trend proves to be less than ideal when products and retail stores with their loyalty campaigns hardly stand out from each other and consumers do not recognize a clear profile in customer loyalty measures. The new Advanced Loyalty System for ProCampaign® offers a way out of the popularity dilemma.
The system: no limits to the set of rules
Individualized loyalty programs increase sales, analyze customer behavior, strengthen brand loyalty and support across departments from sales to category management. The secure Customer Engagement Hub ProCampaign® now answers the need for flexible, highly customizable loyalty solutions with its own specially developed system. The tool enables branded companies and store brands to manage customer cards and loyalty accounts for the individual or joint collection of bonus points and for the implementation of cashback campaigns. The program combines online and in-store activities of consumers in a way that is in line with the company-specific retail strategy. In addition to purchases, Advanced Loyalty System for ProCampaign® also rewards commitment such as subscribing to newsletters or evaluating purchased products. The bonus points engine calculates even complex rules for the allocation of points and rewards automatically and in real time. Thanks to personalised push messages on the receipt, customers can find out their current points balance, receive voucher codes and find out about new promotions.
The approach: Loalty is not a stand-alone solution
The relationship between customers and retailers is also becoming increasingly digital in the stationary sector. With digitization, the amount of consumer data available for marketing managers to analyze customer segments and customer behavior is increasing. Exploiting this potential, ProCampaign® functions as a hub that stores and enhances customer data, automates marketing campaigns and integrates holistic customer loyalty programs. The software defines loyalty as an integral part of the retail ecosystem and links CRM with marketing automation, retail analytics, in-store marketing and owned media. The system integrates POS systems, online shops, apps, websites or other touchpoints via APIs with little effort.
The product DNA: Data protection and data sovereignty
Through customer data and customer promotions from the bonus point program, companies gain a growing base of first-party data from which various business areas can gain knowledge and benefit. This own data basis enables a data protection compliant handling of personal data. With its privacy-by-design approach, ProCampaign® already carries data protection in its product DNA. With this software, marketers and IT managers can confidently place a checkmark behind the topic of data protection in personalised customer contact.
The debate: the digital sales slip as an opportunity
Since the end of last year, everyone has been talking about the newly introduced mandatory receipt, with retailers favouring the option of digital sales slips: The payment process is faster, the costs for material and maintenance are reduced and the environment is protected. The Advanced Loyalty Systems for ProCampaign® takes the new regulation into account and offers program participants the option of storing and viewing their receipts digitally via app or customer portal. This environmentally friendly storage method provides retailers with the opportunity to encourage this choice and to collect and record consumer data.
Key features at a glance
- Flexible bonus calculation logic
- Real-time recording of purchases
- Point storage assigned to persons also on collective accounts
- Central contact point for customer cardholders as an online customer portal and app
- Uncomplicated connection of cash register systems, ERP systems, websites, online shops and contact centers via API interfaces
ProCampaign® is the secure Customer Engagement Hub of the Bremen based company Consultix GmbH. The digital marketing software is the only solution on the market to have been awarded the European Privacy Seal (EuroPriSe) and the eco://award 2018 in the category “Cloud”. Thus, it is the answer to the General Data Protection Regulation (GDPR) of all EU member states. Renowned international companies use this platform-based product for customer communication and management as well as campaign management to support well over 100 million customer profiles in more than 50 countries.
For LLOYD, ProCampaign is a comprehensive e-mail marketing tool that can certainly keep up with the solutions of the "big players" on the market and also presents a vision of how to link the online world with stationary retail.Christin Susann Bugrahan, Online Marketing Manager at LLOYD Shoes
ProCampaign proves again that a privacy-compliant use of CRM systems is possibleSebastian Meissner, Head of the EuroPriSe Certification