Stay informed and subscribe to our ProCampaign® Newsletter. This way you will be up-to-date about all news, promotions, events and webinars around ProCampaign®.
Manage Your Customer Login Area with ProCampaign®
Give Your Customers a Voice
In a login area, a protected area on your website, your customers can:
- Add/change their own personal data
- View their orders
- Specify/Change Preferences
- Submit inquiries
- Change existing services
- Get new services
- Receive special content
By integration your website to ProCampaign®, your customer data is securely stored and managed in your ProCampaign® database. ProCampaign® takes over the complete management of your customer accounts.
Define automated processes
...e.g. the automatic send-out of a DOI email to confirm the account, a password forgotten process or the annual sending of an email requesting a profile check/completion. Once set up, these processes run fully automatically.
Due to the autonomous administration of the profile
...your customers can, for example, adjust the content and frequency of newsletters to their own needs and increase the relevance of your communication. Thus, only topics of interest to the customer are displayed in the newsletter, which helps the recipient to perceive your company more positively through tailor-made communication.
Get to know your customers even better
...and ask one or more specific questions after each login in the protected area. ProCampaign® Surveys allows you to create a catalogue of questions which can then be displayed either at once or one after the other. The answers of the respective persons are stored in the corresponding 360° customer profile and can be used for further targeting measures. For example, inform all users who have clicked on high heels as one of their favorite product categories about your new collection of high heels.
What Are the Advantages for Your Company of Having a Customer Login Area?
Cost savings through reduction of customer enquiries
By enabling your customers to handle a large part of their own requests, you reduce the number of customer service inquiries and therefore your operational costs.
Increased customer satisfaction
Your customers are demanding. They want an immediate answer, not on the next day. With the help of a customer login area with a self-service portal, many customer service requests are no longer necessary. This increases satisfaction and gives your customers a feeling of self-determination.
More insights about your customers
Give your customers the opportunity to voluntarily provide information about themselves. Get to know them better and better and adapt your offers to their needs.
Increased relevance of your customer communication
Let your customers decide for themselves which topics they want to be informed about and on which frequency. From now on, only send relevant content at the optimum frequency.
For LLOYD, ProCampaign is a comprehensive e-mail marketing tool that can certainly keep up with the solutions of the "big players" on the market and also presents a vision of how to link the online world with stationary retail.Christin Susann Bugrahan, Online Marketing Manager at LLOYD Shoes
ProCampaign proves again that a privacy-compliant use of CRM systems is possibleSebastian Meissner, Head of the EuroPriSe Certification