- Harmonize your consumer data in a centralized profile across all data sources.
- Integrate all consumer interactions and activities in one database.
Customer Data Platform:
Consolidate Data Sources, Reduce Data Silos and Gain More Insights
Your customer data are scattered in different systems that are not integrated with each other? Sales, marketing, customer service and other departments use different systems to communicate with (potential) customers? A uniform view of the individual customer is therefore not possible?
Consolidate all data sources with the Customer Data Platform ProCampaign® into a single database and get a consistent dataset. ProCampaign® bundles all information and makes it available to all docked systems in real-time via flexible interfaces - in the form in which the respective systems can process the data. This ensures that your customers gain the impression of communicating with ONE brand, ONE company - regardless of the department from which they are addressed. By doing so, you avoid data silos and address duplicates and sharpen your focus on individual customers. This way you can target your marketing campaigns with relevant content for each individual customer.
ProCampaign® Allows You to Manage, Enhance and Protect Customer Profiles:
- Identify future / existing consumers and deliver targeted experiences.
- ProCampaign® collects data from every consumer interaction and augments the one consumer profile.
- Safeguard your consumer profiles by securely managing, storing and processing campaigns.
- ProCampaign® meets all GDPR requirements for 100% compliance.
ProCampaign® Master Data Management for Standardized Data
Use ProCampaign® Master Data Management to create company-wide consistent customer data records. Avoid data silos and improve the customer experience with superior data quality.
Ensure Success With Centralized ProCampaign® 360° Customer Profile
Master the challenges of global commerce with the ProCampaign® 360° customer profile. Get to know your customers with the ProCampaign® 360° customer profile and offer them a fast and individualized service.
GDPR-Compliant Marketing With ProCampaign® Permission Management
Store the consents of your website visitors, prospects and customers in compliance with GDPR and use the personal data for your personalised marketing.
Data Cleansing with the ProCampaign® Clean-up Process
Use the standard ProCampaign® clean-up process to clean up customer profiles in your database. Access only current and active user data and prepare yourself optimally for the GDPR.
ProCampaign® 1-Click Data Extract Helps Marketers Meet GDPR Requirements
The ProCampaign® 1-Click Data Extract is a fully automated process that allows you to provide an extract of all data stored about a person with just one click.
Customer Journey Management with ProCampaign® Selections
Communicate with your customers in real time thanks to ProCampaign® Selections. Select target groups according to their preferences, behaviour and geolocation. Optimize the automation of your campaigns.
High Data Quality Through ProCampaign® Address Management
The professional ProCampaign® address management simplifies the collaboration of your departments and the creation of targeted campaigns.
Avoidance of Duplicate Data Records with Integrated Duplicate Management
Avoid address duplicates and create the golden record for your customer master data. The integrated deduplication of ProCampaign® enables successful marketing campaigns.
ProCampaign® Address Check Validates Addresses and Zip Codes
Use the ProCampaign® address check for your mail campaign management. The module reliably validates, corrects and standardizes national and international addresses.
ProCampaign® enables you to manage, enhance and protect your customer profiles and deliver consistent, orchestrated and cross-channel experiences.
ProCampaign proves again that a privacy-compliant use of CRM systems is possibleStefan Meissner, Head of the EuroPriSe Certification