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Get to Know Your Customers with ProCampaign®
Are you sure you actually know your customers? Do you understand the needs, wishes and interests of your customers and potential customers? Have you got all the necessary insights to deliver relevant information to each individual customer at the right time via the right channel?
With the #KNOWYOURCUSTOMERS principle, ProCampaign® provides you with the necessary tools to really get to know your customers:
Centrally Store Your Data in 360° Customer Profiles:
The flexible interfaces and data synchronization capabilities of ProCampaign® allow you to collect personalized data from multiple sources and store it in centralized ProCampaign® 360° customer profiles. The centralized customer profiles are the foundation for your marketing strategies and the basis for your selections of target groups. Collect and store personal data, such as name and address data, as well as transactional data, such as email openings, coupon redemption, campaign participation, product reviews, website visits and more.
Gain Insights with ProCampaign® Link Tagging:
Categorize all your email and website links to find out what your (potential) customers are interested in. The clicks are the basis for further, granular target group selections and targeting campaigns. This specific knowledge can be used to automatically send relevant content to customers via different channels, but also to offer individual support.
Get to Know Your Customers with ProCampaign® Surveys:
Surveys are one of the most direct ways to gather information about your customers. You directly get in touch with your customers and prospects and receive answers that you can directly use for your marketing. At the same time you give your customers a feeling of empowerment.
Ask your (potential) customers directly about their wishes, needs, interests and preferences. At the same time you learn what your customers expect from you and your business. Ask your customers for feedback on your service and products. Would your customers recommend you or your products to their friends and families? Use this information to constantly improve your business in every respect.
All KPIs at a Glance in the ProCampaign® Insights Area:
With the comprehensive features of ProCampaign®, you can quickly achieve visible success in building and maintaining your customer relationship management. All information and KPIs are clearly displayed in the ProCampaign® Insights area. Thus you can see at a glance which successes you have achieved and where there is potential for optimization.
Use the #KNOWYOURCUSTOMERS principle of ProCampaign® and wow your customers with personalized content at any time.
ProCampaign® Helps You to:
- strengthen your brand awareness and customer loyalty
- accompany your customers on their entire customer journey
- get to know your customers, leads and contacts by gaining valuable insights
- automatically and individually communicate with prospects and customers through content personalization
- design, implement and analyse effective marketing campaigns
- consolidate data from multiple systems and touchpoints to reduce data silos
- convert data into different formats so that any system can use and leverage that data
Curious to learn more?
We are happy to show you ProCampaign® via live demo!
For LLOYD, ProCampaign is a comprehensive e-mail marketing tool that can certainly keep up with the solutions of the "big players" on the market and also presents a vision of how to link the online world with stationary retail.Christin Susann Bugrahan, Online Marketing Manager at LLOYD Shoes
ProCampaign proves again that a privacy-compliant use of CRM systems is possibleSebastian Meissner, Head of the EuroPriSe Certification