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Increase Your Sales of Consumer Goods With ProCampaign®
Strengthen your customer relationship with ProCampaign® and excite customers for your consumer goods.
Offer effective promotions for the various points of sale that will satisfy your retailers and generate more sales.
ProCampaign® Supports the Digitization of Retail With Consumer Goods
Increasing digitalization is changing the both the market and the way customers relate to a company. ProCampaign® allows you to take advantage of the resulting opportunities to build a close relationship with your end customers. Get to know your customers even better and increase your customer loyalty through targeted marketing measures. Create attractive offers and carry out promotions at the various points of sale. Increase the customer experience and influence the customer perception of your company. Increase your long-term turnover as a company and satisfy retailers by strengthening customer loyalty.
As a powerful customer relationship management system, ProCampaign® enables you as a manufacturer of consumer goods to act across media and counteract the market power of the trade and its own brands. Exploit the price-conscious "digital consumer" for your company and establish your brand. Create your own "image" as a manufacturer of consumer goods through direct customer contact and strengthen your market position through customer loyalty.
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Strengthen Your Relationship With End Customers Thanks to ProCampaign®
Collect Consumer Data
Get contact data via customer loyalty programs, sweepstakes or promotions at the point of sale, which you can use for e-mail marketing and other purposes with ProCampaign®, if your customers agree. Use ProCampaign® to generate relevant content that you send as a personal message. Create individual customer journeys that allow end customers to experience your company.
Ask your customers for feedback so that you can take customer requests into account when optimizing your product range. In addition, the centralized 360° customer profiles enable you to evaluate the collected data and make it available to your company. A large selection of functions and modules is available for this purpose. Based on the insights gained, you can react at any time and adapt your marketing strategy. With ProCampaign® you can implement a satisfactory customer service and effective marketing and further expand your company's success.
Data Protection Is Brand Protection
Advertise that customer data is managed and used for both service and marketing in accordance with GDPR. You can easily ensure this with the various functions of ProCampaign®. Data protection and data security are aspects that are important to your customers and convince and inspire them.
Store customer data in ProCampaign®'s flexible database and manage other customer-specific information, such as product and order data. Integrate third party data into ProCampaign® and capture the information collected, including individual sales figures for the consumer goods. You can also include market research data, such as panel or yield data. Analyze your results based on the collected, comprehensive information, also with the help of our ProCampaign® experts. Identify patterns and adjust your marketing automation based on your results.
Highest Flexibility For Your Marketing
Get to know the multi-tenant ProCampaign®, which is ideal for internationally operating companies. Send a corporate newsletter to customers worldwide, whereby the enormous amounts of data are processed in a short time. Alternatively, you can pursue individual marketing strategies for the different countries. Control the success of your marketing strategies at any time and react if necessary.
Overcome the distance to your customers with ProCampaign® by entering into a direct dialogue with them via modern channels rather than via retailers. Promote proximity to your customers by addressing your marketing automation individually via several channels. Sharpen your profile to make them feel connected to you. The resulting customer loyalty effectively increases your company's success.
For LLOYD, ProCampaign is a comprehensive e-mail marketing tool that can certainly keep up with the solutions of the "big players" on the market and also presents a vision of how to link the online world with stationary retail.Christin Susann Bugrahan, Online Marketing Manager at LLOYD Shoes
ProCampaign proves again that a privacy-compliant use of CRM systems is possibleSebastian Meissner, Head of the EuroPriSe Certification