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ProCampaign® 360° Customer Profile Allows For an Individualized CRM (Customer Relationship Management)
Your key to success is an excellent Customer Relationship Management! Lay the foundation with the ProCampaign® 360° customer profile. All transactional and personal information is stored in a central database as the "Single Source of Truth". Common file formats can be integrated via REST APIs, synchronization, feeds and imports or exports. The system automatically checks and cleans the duplicates according to criteria you have specified. All systems connected to ProCampaign®, as well as your customer service, sales or marketing can access the data in real time. Inspire and retain your customers at any time with personalized content.
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Manage Contacts In ProCampaign® 360° Customer Profiles
Integrate all touchpoints with your customers in ProCampaign® so that all personal and transactional data is stored centrally in the ProCampaign® 360° customer profile. Common file formats can be integrated into the database via import and export, residual API, synchronizations or feeds and enriched with other data sources. The ProCampaign® 360° customer profile checks the stored content for duplicates and cleans the data according to your defined criteria.
Single Source of Truth
The ProCampaign® 360° customer profile is your "Single Source of Truth", from which you can take all important information to offer a personalized and fast customer service. Identify different target groups on the basis of the database and design marketing campaigns based on the analyses, which you can optimize at any time. The ProCampaign® 360° customer profile is the basis for good customer relationship management and your success.
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Avoid Data Silos
Add all relevant touchpoints to the ProCampaign® 360° customer profile: the more channels are integrated, the more information is available to you and your marketing department. The centralized database prevents the formation of data silos that cannot be optimally evaluated and used. Learn to anticipate your customers' behavior and implement targeted marketing activities thanks to the comprehensive customer profiles. Send individualized content that inspires and binds customers to your company. Based on the customer profile, make product recommendations that encourage purchases and increase your sales.
Real-Time Data Exchange With The ProCampaign® 360° Customer Profile
The ProCampaign® 360° customer profile collects information from various touchpoints and stores it into a central database. Here you can view the visits to the store and the answers to "Golden Questions" for each customer to get to know them better. The ProCampaign® 360° customer profile enables you to use this data specifically for the execution of marketing campaigns and business processes. Analyze customer behavior as well as ratings & reviews. View contact requests in the ProCampaign® 360° customer profile to handle them quickly and individually. Select specific customers for campaigns or check whether they are suitable for a tester campaign. Evaluate the satisfaction of your customers. Use the analysis of ProCampaign® 360° customer profiles to consider strategies for increasing sales for specific target groups.
Successful Customer Relationship Management Through 360° Customer Profiles
The central data collection in the ProCampaign® 360° customer profiles allows you to connect not only the online services but also your POS systems from your stores. Your data is thus characterised by a high degree of completeness. As a result, the ProCampaign® 360° customer profile gives you a comprehensive view of your customers in order to anticipate their behaviour and wishes. Your customer service and marketing can use this knowledge to ensure customer satisfaction at all times and to retain customers. Introduce your products to your customers and encourage them to make a purchase.
Your CRM with the ProCampaign® 360° customer profile
is your key to sustainable growth.
For LLOYD, ProCampaign is a comprehensive e-mail marketing tool that can certainly keep up with the solutions of the "big players" on the market and also presents a vision of how to link the online world with stationary retail.Christin Susann Bugrahan, Online Marketing Manager at LLOYD Shoes
ProCampaign proves again that a privacy-compliant use of CRM systems is possibleSebastian Meissner, Head of the EuroPriSe Certification