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Consent and Preference Management with ProCampaign® Preference Center
Let Your Customers Decide for Themselves What they Want to Be Informed About
ProCampaign® enables you to collect and distribute the customer’s preferences and their consent to be engaged across multiple systems. Open a transparent dialogue with your customers and let them decide how they want to engage with your brands using the ProCampaign® Preference Center. Increase the relevance of your communication and thus the satisfaction of your customers.
Five Advantages of Using the ProCampaign® Preference Center for Your Company:
1. Single Source of Truth – Achieve a single view of the customer by gathering data across all relevant data sources and seamlessly integrating ProCampaign® with other systems.
2. Centralized Consent Management – Collect and distribute the customer’s preferences and their consent to be engaged from and to other systems via their APIs.
3. Give customers control over their data - The integrated Customer Self-Service Portal allows your customers to view and edit their personal data, add preferences and permissions to be contacted via specific channels and/or about specific topics.
4. Easily fulfill GDPR portability rights - Customers can request an extract of their personal data directly from the Self-Service Portal with just one click.
5. Demonstrate compliance and transparency - Store not only the Opt-in itself but also the exact version of the legal texts that people have given their consent to.
ProCampaign® helps you achieve your goals
Manage the entire consent lifecycle form subscription to unsubscription. Demonstrate accountability across various collection points.
Six reasons why you'll love ProCampaign® Preference Center:
Easy-to-use integrated feature
Customer Journey Automation for individualized campaigns based on preferences and interest
Reduce costs by minimizing customer service requests
Easy handling of GDPR-relevant use cases (e.g. 1-Click Data Extract)
High flexibility for integrating other systems
Certified data protection & data security as well as best preconditions for compliance with the EU-GDPR
For LLOYD, ProCampaign is a comprehensive e-mail marketing tool that can certainly keep up with the solutions of the "big players" on the market and also presents a vision of how to link the online world with stationary retail.
Christin Susann Bugrahan, Online Marketing Manager at LLOYD Shoes
ProCampaign proves again that a privacy-compliant use of CRM systems is possible
Sebastian Meissner, Head of the EuroPriSe Certification