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Marketing Automation For Your E-Commerce Campaigns
Improve customer experience, retain customers and increase sales through personalized digital marketing with ProCampaign®.
Convert Shopping Cart Abandoners to Buyers
Frequently, customers add products to their online shopping cart, but do not complete the purchase process. The reasons may be divers: Your customers might not have time to finish the purchase or might need some more time to think about it, the website or the internet connection might have crashed or the site may have timed out. Whatever the reason, there is a huge opportunity to increase your sales by remarketing to customers who have abandoned their shopping cart and have given their permission to be contacted.
ProCampaign® allows you to automatically send abandoned cart reminder emails to your customers who have added products to their shopping cart, but have not checked it out. To increase your customers’ willingness to complete the purchase, we recommend you to add a coupon to the reminder email.
After-Sales Activities For More Customer Loyalty
Stay in touch with your customers after the purchase through after-sales-emails that improve the customer experience and increase customer loyalty. For example, send emails with care advice for the ordered product, an explanatory video, information about supplementary products or recommendations for accessoires. Additionally, encourage your customers to rate the product or leave a review on your website.
Automated, Personalized Product Recommendations
In order to provide relevant offers to each customer you need to identify product affinities. Knowing which products are bought together allows you to create bundles or identify cross- and upselling opportunities.
The ProCampaign® Product Recommendation Engine allows you to automatically send emails with personalized product recommendations. This improves your customers’ shopping experience, increases their conversion rate and eventually boosts up your sales. What are you waiting for ?
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Back-in-Stock-Notifications For More Customer Satisfaction
You have invested valuable time and money in marketing campaigns. This makes it all the more annoying when the item your customer wants to buy is out of stock. With back-in-stock notifications, you give your customers the opportunity to be informed when a sold out product is available again. With ProCampaign® you send an automatic e-mail notification to the customer as soon as the stock is refilled. You will improve the customer experience and avoid losing customers to the competition.
Reactivate Inactive Customers
Since it is more costly to attract new customers than to maintain existing ones, you should attempt to reactivate inactive profiles. A reactivation campaign is a great possibility to actively wake customers’ interest for your brand again. Receiving a We-miss-you-Email might give the customer a push to return to your brands’ website or alike.
Reactivation campaigns should be executed on a regular basis to ensure database quality and cost optimization.
Use RFM Analysis
According to the 80/20 rule, about 80% of a company’s business comes from 20% of its customers. Hence, not every customer has an equal value to your brand or company.
In order to allocate the right resources to the most valuable customers, you need to identify them. A proven technique to quantitatively segment your customers based on their buying behavior is the RFM analysis. RFM analysis is based on three factors: examining how recently a customer has purchased (recency), how often they purchase (frequency), and how much the customer spends (monetary value). Your customers' profiles are sorted according to their final scores and segmented into target groups.
For LLOYD, ProCampaign is a comprehensive e-mail marketing tool that can certainly keep up with the solutions of the "big players" on the market and also presents a vision of how to link the online world with stationary retail.Christin Susann Bugrahan, Online Marketing Manager at LLOYD Shoes
ProCampaign proves again that a privacy-compliant use of CRM systems is possibleSebastian Meissner, Head of the EuroPriSe Certification