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ProCampaign at the Retail World 2019
Holistic loyalty solutions as a link between stationary retail and E-Commerce
Incentify your customers with the integrated ProCampaign® Loyalty Solution
Bremen, November 2019: How stationary or online-driven do my customers make their purchasing decisions? The RETAIL WORLD congress exhibition in Berlin deals with the complex answer to this question. The compact trade fair marketplace, which takes place parallel to the German Trade Congress, focuses on customer loyalty and marketing, IT solutions and multi-channel approaches. In order to present innovative and practical solutions at this interface, the ProCampaign® marketing automation team will be participating in the event for the first time.
ProCampaign®: Engagement meets Security
Centred, data protection-compliant data enrichment, customer loyalty focus and agile campaign management ─ This combination of functions convinces the marketing and CRM system of internationally operating FMCG and retail companies as well as e-commerce actors. The hub acts as a hub that manages and enriches customer profiles, behavioral data, interests, e-commerce and more in a master database with permanent interaction. With features such as "Best Send Time Optimization" to define the ideal sending time for e-mail newsletters and other AI-supported functions, marketing automation is consistently pursuing its path of personalized customer contact.
Intensive customer experience thanks to loyalty features
Durch seinen Privacy-by-Design-Ansatz trägt ProCampaign den Datenschutz bereits in seiner Produkt-DNA. Hinter das Thema Datenschutz bei personalisierter Kundenansprache können Marketers und IT-Verantwortliche mit der Software getrost einen Haken setzen. Die Marketingautomation bietet Handel und Herstellern darüber hinaus eine flexible Startrampe für maßgeschneiderte Treueprogramme. Mit ihr kreieren Händler individuelle Omnichannel-Konzepte, identifizieren Kundengruppen und -verhalten, stärken die Markenbindung und unterstützen sowohl Vertrieb als auch Produkt- und Warengruppenmanagement. Am Messestand B25 stellt das Team unter anderem seine neue ProCampaign® Bonuspunkte Engine vor.
Get to know ProCampaign®at the "RETAIL WORLD" on 20/21 November at the Maritim Hotel Berlin. The team is looking forward to inspiring discussions at booth B25!
ProCampaign® is the secure Customer Engagement Hub of the Bremen based company Consultix GmbH. The digital marketing software is the only solution on the market to have been awarded the European Privacy Seal (EuroPriSe) and the eco://award 2018 in the category “Cloud”. Thus, it is the answer to the General Data Protection Regulation (GDPR) of all EU member states. Renowned international companies use this platform-based product for customer communication and management as well as campaign management to support well over 100 million customer profiles in more than 50 countries.
For LLOYD, ProCampaign is a comprehensive e-mail marketing tool that can certainly keep up with the solutions of the "big players" on the market and also presents a vision of how to link the online world with stationary retail.Christin Susann Bugrahan, Online Marketing Manager at LLOYD Shoes
ProCampaign proves again that a privacy-compliant use of CRM systems is possibleSebastian Meissner, Head of the EuroPriSe Certification