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ProCampaign at "VDZ Distribution Summit"
ProCampaign Is On a Distinct Course Towards GDPR With Its Certified Secure Customer Engagement Hub
Bremen, September 2018. The newspaper industry is experiencing turbulent times, not least as a result of the General Data Protection Regulation and upcoming changes to e-privacy guidelines. When publishers, managing directors, digital managers meet at this year's VDZ Distribution Summit in Hamburg, GDPR-compliant subscriber marketing and legally compliant digital offerings will certainly be on the agenda. In order to present practical solutions at this point and to reduce legal uncertainties, the IT and marketing service provider Consultix is taking part in the event for the first time with its marketing automation software ProCampaign. Consultix is regarded as a technology leader in the field of data protection-compliant management of personal data.
Mastering Digital Challenges
Centralized, privacy-compliant data enrichment, a focus on customer loyalty and agile omnichannel campaign management - with this combination of functions, the marketing and CRM system convinces internationally operating companies and brand managers. The hub manages customer profiles, behavioral data, interests, e-commerce data and more in a master database and enriches it with every digital interaction. With ProCampaign, publishers and digital managers are on safe ground: As the only marketing and CRM tool, the product has been awarded twice the prestigious European Privacy Seal (EuroPriSe). Consultix is ISO 27001-certified, passed the ISO 27018 audit with flying colors and can look back on more than 20 years of expertise in development competence and data protection. In addition, its own high-security data center ColocationIX makes all customer data digitally and physically invulnerable. The data fort Knox is located in a former nuclear shelter in Bremen.
Focus On Subscribers: Marketing In the Tension Between Personalisation and Data Protection
ProCampaign's privacy-by-design approach ensures that data protection is included in its product DNA right from the start. "Our software guarantees data protection-compliant digital marketing in publishing for example through permission text management, i.e. the legally compliant administration of all consent and legal texts. Thus, the temporary version of the consent given by the customer or subscriber is available in the hub for each profile. This and other features make it easier for the publisher to master new challenges in the handling of personal data, for example in fulfilling the obligation to provide information," explains Jörn Bittner, Sales Manager Consultix GmbH.
Visit us at the "VDZ Distribution Summit 2018" on 18-19 September 2018 at the Empire Riverside Hotel Hamburg. We are looking forward to inspiring discussions!
ProCampaign is the secure customer engagement hub of the Bremen based company Consultix GmbH. The digital marketing software is the only solution on the market to have been awarded the European Privacy Seal (EuroPriSe) and is thus the answer to the General Data Protection Regulation (GDPR) of all EU member states. Renowned international companies use this platform-based product for customer communication and management as well as campaign management to support well over 100 million customer profiles in more than 50 countries.
For LLOYD, ProCampaign is a comprehensive e-mail marketing tool that can certainly keep up with the solutions of the "big players" on the market and also presents a vision of how to link the online world with stationary retail.Christin Susann Bugrahan, Online Marketing Manager at LLOYD Shoes
ProCampaign proves again that a privacy-compliant use of CRM systems is possibleSebastian Meissner, Head of the EuroPriSe Certification