ProCampaign Icebreaker at the 9th German CRM Forum

New version of the Secure Customer Engagement Hub impresses digital marketers with new features

Bremen, February 2019: "BE YOUR CUSTOMER'S HERO!" - This is the motto of Germany's leading CRM conference. For the 9th time, besides all technology and data, it is also about generating emotions in the recipient. This requires people who want it and systems who can do it. In order to present practical solutions at this point and to reduce legal uncertainties, the IT and marketing service provider Consultix with its marketing automation ProCampaign Icebreaker is participating at the event for the first time. Consultix is regarded as a technology leader in the field of data protection-compliant management of personal data.

B2B CRM versus B2C CRM

The needs and motivations of the respective customer groups diverge widely. This affects the entire sales process. Since marketing and sales function in B2B differently than in B2C, it is difficult to find a customer management system that meets both requirements. Above all, large amounts of data and the channelling of data in the B2C area pose a challenge to conventional CRM tools. ProCampaign Icebreaker easily stores and processes huge amounts of customer data. Marketers use it to make granular target group selections, which enables a stronger focus on the consumer market. Additional features, such as the ProCampaign Contact Center, enable customer service staff to focus on key customer data and directly implement defined marketing strategies.

Artificial intelligence revolutionizes marketing

Due to the large amount of data and the resulting complexity, marketing departments need adaptive tools that help them develop and save resources. ProCampaign Icebreaker features the intelligent machine learning function Best Send Time Optimization to ensure that mailings and messages reach the customer at the individually optimal time. This is based on an algorithm that predicts future opening behavior based on past openings. The CRM and marketing tool thus calculates for each individual recipient at which moment the email is most likely to be opened.

Channel and customer knowledge on the radar

With Icebreaker, the marketing employee acts as a captain who, by closely accompanying his customers, keeps them on the customer journey and thus strengthens brand loyalty. This is supported by Insights - the new area provides real-time access to relevant KPIs and analysis data. This continuous monitoring of a campaign's progress via multivariate analyses and statistics accelerates well-founded decisions that have a bearing on product management and sales beyond marketing.

Visit Consultix at the "9th German CRM Forum", booth number 14, on February 26/27, 2019 at the Leonardo Royal Hotel Munich. The ProCampaign team is looking forward to inspiring conversations!

About ProCampaign

ProCampaign is the secure Customer Engagement Hub of the Bremen based company Consultix GmbH. The digital marketing software is the only solution on the market to have been awarded the European Privacy Seal (EuroPriSe) and the eco://award 2018 in the Cloud category. Thus, it is the answer to the General Data Protection Regulation (GDPR) of all EU member states. Renowned international companies use this platform-based product for customer communication and management as well as campaign management to support well over 100 million customer profiles in more than 50 countries.