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Shoe manufacturer ara AG chooses ProCampaign®.


Traditional manufacturer relies on marketing automation made in Germany for its brands.

Bremen / Langenfeld, January 2022.  Brands of the internationally operating ara Group such as Salamander and LLOYD Shoes shape the footwear industry and enjoy high brand awareness. But the industry is on the move. A clear e-commerce strategy is increasingly decisive for market share. For this reason, ara is currently realigning its digital strategy and has brought on board Consultix GmbH from Bremen as a strategic and operational partner. Consultix supplies ProCampaign®, a data protection-compliant and customer loyalty-focused digital marketing software.  

ara AG CEO Andreas Wortmann
Andreas Wortmann, CEO der ara AG

ProCampaign® and ara: a pair of boots

Centralized enrichment of customer profiles, low-effort connection of POS systems, high scalability within all brand worlds and agile campaign planning ─ with this combination of functions, the marketing software from Bremen convinces the group from Langenfeld. ProCampaign® acts as a central hub within the newly established digital marketing: In the medium term, all customer data is available in one place and can be used by brand managers for individualized e-mail campaigns. Efficient e-mail marketing, driven equally by the Group and local retailers, forms the core of the e-commerce strategy. This is followed by an omnichannel strategy that clearly prioritizes the issue of loyalty and massively increases revenue via online sales. 

Data protection with a firm footing

The product DNA of ProCampaign® is another decisive factor for the decision: the product is the only marketing and CRM tool that is allowed to bear the renowned European EuroPriSe seal of approval. Consultix thus takes the pioneering role in terms of data protection.

"ProCampaign® is the optimal digital marketing tool for us. The Consultix team has already proven with our LLOYD Shoes brand that we have also purchased foresight with the software to connect the online world with stationary trade," argues Andreas Wortmann, CEO of ara AG. "So it made sense for us to install the expertise, technical support and campaign planning and execution support across all brands in the corporate group."

About ProCampaign®

ProCampaign® is the secure customer engagement hub of Consultix GmbH, based in Bremen, Germany. The digital marketing software is the only solution on the market to bear the European Privacy Seal (EuroPriSe), making it the answer to the Basic Data Protection Regulation (DSGVO) in Germany and the General Data Protection Regulation (GDPR) of all EU member states. Well-known international companies use this platform-based product for customer communication and management as well as campaign management to manage well over 100 million customer profiles in more than 50 countries.


For LLOYD, ProCampaign is a comprehensive e-mail marketing tool that can certainly keep up with the solutions of the "big players" on the market and also presents a vision of how to link the online world with stationary retail.

Christin Susann Bugrahan, Online Marketing Manager at LLOYD Shoes

ProCampaign proves again that a privacy-compliant use of CRM systems is possible

Sebastian Meissner, Head of the EuroPriSe Certification

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