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Is Privacy Preserved In Your Marketing Campaigns?


According to GDPR, consumers have certain data rights, e.g. concerning data minimization, information and correction. This checklist is intended to give you some guidance on how to conduct privacy preserving marketing campaigns.


Checklist for Privacy Preserving Marketing Campaigns:

Example: Suppose you want to run an online competition and provide a participation form on your landing page. In the first step, you should only request the data that you actually need in this step. For example, you may not need the postal address of all participants, but only of those who are winners. Therefore, we recommend that you conduct a prize draw of potential winners and ask them to provide their postal address. In this way, you only store and process the postal addresses of those from whom you actually need them.

These are for example terms & conditions, consent text for participation, privacy policy, and consent text for marketing permissions via the respective channels.

We recommend you to centrally store all legal texts and retrieve them from the ProCampaign® database everywhere you need them. This way, in case you need to create a new version, you only need to make changes once and make sure that every site uses the latest version of all texts.

This way, you make sure that you comply with all legal requirements.

Of course your aim is to collect consumer data and the permission to contact them. But keep in mind that consent for advertising purposes must be given voluntarily.

This means that there need to be checkboxes asking for consent. These checkboxes may not be prefilled, but participants need to make a clear action like clicking a checkbox.

For example, remember to insert an unsubscribe link in every marketing email. Additionally, give the consumer an easy option to request their data to be deleted, e.g. via a contact form, through a link or via your call center.

This ensures that all data transfer is working fine.

This could be done, for example, via customer service or independently by the consumer via a self-service portal.

ProCampaign® offers an integrated Standard Clean-up Process that ensures that your database contains only the information that you are legally permitted to store. The process is certified by the European Privacy Seal (EuroPriSe).

The ProCampaign® 1-Click Data Extract is a fully automated process that allows you to provide an extract of all data stored about a person with just one click. The information is bundled in a machine-readable file format and transmitted to the consumer via a secure way. This export can be initiated by customers via self-service in the login area, by internal employees or employees in the connected call center.

ProCampaign® offers an integrated role and rights concept that makes sure that user roles are restricted to the appropriate rights. Only those users who really need to have access to personal data should be able to do so. Please keep in mind that if third parties handle personal data, a data processing contract must be in place.

ProCampaign® Helps You Conduct Privacy Preserving Marketing Campaigns

ProCampaign® gives you all the tools you need to fulfill all GDPR requirements.

For LLOYD, ProCampaign is a comprehensive e-mail marketing tool that can certainly keep up with the solutions of the "big players" on the market and also presents a vision of how to link the online world with stationary retail.

Christin Susann Bugrahan, Online Marketing Manager at LLOYD Shoes

ProCampaign proves again that a privacy-compliant use of CRM systems is possible

Sebastian Meissner, Head of the EuroPriSe Certification

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