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Easter is just around the corner.
This is a good chance to give the customers a festive feeling and thus create a positive bond with your company. Using your own reach not only gives customers a positive view about your company, but also increases sales, you can not ask for more for Easter.
Easter is a festival of emotions and tradition. It is ideal for the creation of special content. How about the story of the Easter Bunny or stories starring the Easter Bunny, perhaps in combination with delicious recipes? The customers should be given a cozy and positive feeling in your brand environment. Even without a direct advertising message, positive connections are created with one's own company.
For inspiration, we've put together some campaign ideas for you, so you can have successful promotions this Easter.
Easy and fast Cashback campaigns
A great way to boost your sales are cashback campaigns. In addition, such a campaign increases consumer loyalty and helps to attract new customers. Easter is a great reason to start a cashback promotion.
Instead of paying fees, such an action can easily be done by yourself. Helpful for this is our Admin Panel. In ProCampaign the uploaded receipts are displayed sorted. A search by quarters is also possible.
Every participation and every accepted photo is saved in the central customer profile. This is how simple and inexpensive customer acquisition and loyalty works.
Do you want to see the Cashback Admin panel yourself? Make an appointment today.
The easiest way to use your own reach are personalized greetings for the Easter holidays.
A small attention for the customers, which can be supplemented with hints about products and discounts.
The personal approach makes the customer feel particularly valued. This is an easy way to improve costumer loyalty.
Every customer gets personalized coupons in the newsletter, an additional incentive to sign up for it.
If interests, preferences and the shopping behavior are known, the coupons can also be tailored to the customer in terms of content.
The discounts can be used to recommend certain products or give the customer a discount on his favorite product, just to make him happy and increase customer loyalty.
Easter egg hunt
Egg hunts are a vital part of Easter. This can be translated into action at the POS as well as digitally. In an instant win campaign, customers can win different small or large prizes.
The eggs can be hidden in the store or on a website. Likewise, they can be part of a product or the eggs have to be found and counted in social media hidden object pictures.
Such a multi-channel strategy activates customers and is quick and easy to share with family and friends.
Competition with content created by customers
Let your customers become influencers. Use a hashtag to share images on social media. The pictures should fit a certain theme, for example Easter bunny.
Through the snowball principle, this also establishes contacts with leads who can become customers.
This process is supported by Costumer Journeys which automatically control the communication.
This way, the new customers also become newsletter subscribers. Because of this your own reach is expanded further and further.
Small riddles or puzzles
Interactivity helps to increase interest in campaigns. Gamification is also becoming a bigger topic every year.
The riddles can be distributed over several days in the newsletter, and your own reach is increased along the way.
This way, the opening rate or the number of visitors on a website can be increased over a longer period of time.
Instead of riddles or puzzles, an Easter quiz can test customers' knowledge. A public ranking list can be used to stimulate competitive thinking.
The goal is always to activate the customer, because active customers make more deliberate purchases.
Easter can be used as the beginning of new great actions. How about starting a loyalty points campaign? Every customer who signs up for Easter will get some loyalty points for free.
Such events as Easter increase the attention of customers. Bonus programs not only increase customer loyalty, you also get a campaign that lasts a long time and boosts sales.
It doesn't matter if the promotion only runs for a certain period of time or if it has an open end. It not only builds a loyal clientele, but also helps to attract many new customers.
Even without Easter, loyalty programs are an optimal campaign idea to increase customer retention, loyalty and help to raise the overall sales. Every day of the year is the right time to think about different ways to increase your own reach and the loyalty of your customers.
Build centralized costumer profiles with the help of a customer card.
The most used loyalty program is probably such a card. Not only the turnover is increased by up to 20% after the introduction, but you also get to know the customers.
This is the only way customer-centric shopping can work, when the anonymous mass is broken up into individuals with their own interests and preferences.
The central customer profiles help to divide the customers into realistic target groups.
This way, you not only get a successful campaign, but also increase customer loyalty and sales.
For LLOYD, ProCampaign is a comprehensive e-mail marketing tool that can certainly keep up with the solutions of the "big players" on the market and also presents a vision of how to link the online world with stationary retail.Christin Susann Bugrahan, Online Marketing Manager at LLOYD Shoes
ProCampaign proves again that a privacy-compliant use of CRM systems is possibleSebastian Meissner, Head of the EuroPriSe Certification