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Successful campaigns all year round.
Different campaigns convey a positive feeling to customers and thus create a positive bond with one's own company. If one's own reach is used correctly, the customer not only receives a positive image, but sales are also increased. All wishes of marketing are fulfilled this way.
Campaigns help to pass on emotions and experiences to the customer; the creation of special content is particularly important here. By conveying positive experiences, customer loyalty can be increased even without an advertising message. Campaigns are therefore the optimal way in marketing to convey messages without attracting direct attention.
For your inspiration, here are some ideas for successful campaigns that can provide creative impulses for marketing throughout the year.
Let's talk about campaigns!
Easy and fast Cashback campaigns
A great way to boost your sales are cashback campaigns. In addition, such a campaign increases consumer loyalty and helps to attract new customers. Easter is a great reason to start a cashback promotion.
Instead of paying fees, such an action can easily be done by yourself. Helpful for this is our Admin Panel. In ProCampaign the uploaded receipts are displayed sorted. A search by quarters is also possible.
Every participation and every accepted photo is saved in the central customer profile. This is how simple and inexpensive customer acquisition and loyalty works.
Do you want to see the Cashback Admin panel yourself? Make an appointment today.
Personalised Greetings
The easiest way to use your own reach are personalized greetings for the Easter holidays.
A small attention for the customers, which can be supplemented with hints about products and discounts.
The personal approach makes the customer feel particularly valued. This is an easy way to improve costumer loyalty.
Let our Retail experts show you, how easy it is to create personalized emails.
Personalised Coupons
Every customer gets personalized coupons in the newsletter, an additional incentive to sign up for it.
If interests, preferences and the shopping behavior are known, the coupons can also be tailored to the customer in terms of content.
The discounts can be used to recommend certain products or give the customer a discount on his favorite product, just to make him happy and increase customer loyalty.
Do you also want to get the most out of coupons? Learn more from our experts.
Interactive search and collection campaigns
The Advent calendar belongs to Christmas, just as the Easter egg hunt belongs to Easter. These and other campaigns can be implemented at the POS and digitally. For example, as an Instant Win campaign where customers can win small or large prizes.
Different objects can be hidden in the shop or on a website, for example. Codes can also be hidden on different products, as well as on hidden object images in social media.
This quickly establishes a multi-channel strategy that activates customers. Through the different channels, it can also be shared quickly and easily with friends and family. The customer is thus addressed on his or her favourite channel, and a personal approach takes place.
Competition with content created by customers
Let your customers become influencers. Use a hashtag to share images on social media. The pictures should fit a certain theme, for example Easter bunny.
Through the snowball principle, this also establishes contacts with leads who can become customers.
This process is supported by Costumer Journeys which automatically control the communication.
This way, the new customers also become newsletter subscribers. Because of this your own reach is expanded further and further.
Do you still have questions about the implementation? We are always there for you.
Small riddles or puzzles
Interactivity helps to increase interest in campaigns. Gamification is also becoming a bigger topic every year.
The riddles can be distributed over several days in the newsletter, and your own reach is increased along the way.
This way, the opening rate or the number of visitors on a website can be increased over a longer period of time.
Instead of riddles or puzzles, an Easter quiz can test customers' knowledge. A public ranking list can be used to stimulate competitive thinking.
The goal is always to activate the customer, because active customers make more deliberate purchases.
Are there any open questions about gamification? We have all the answers.
Loyalty program
Easter can be used as the beginning of new great actions. How about starting a loyalty points campaign? Every customer who signs up for Easter will get some loyalty points for free.
Such events as Easter increase the attention of customers. Bonus programs not only increase customer loyalty, you also get a campaign that lasts a long time and boosts sales.
It doesn't matter if the promotion only runs for a certain period of time or if it has an open end. It not only builds a loyal clientele, but also helps to attract many new customers.
Even without Easter, loyalty programs are an optimal campaign idea to increase customer retention, loyalty and help to raise the overall sales. Every day of the year is the right time to think about different ways to increase your own reach and the loyalty of your customers.
Our commerce experts can show them in a live demo how loyalty programs can benefit your data.
Customer Cards
Build centralized costumer profiles with the help of a customer card.
The most used loyalty program is probably such a card. Not only the turnover is increased by up to 20% after the introduction, but you also get to know the customers.
This is the only way customer-centric shopping can work, when the anonymous mass is broken up into individuals with their own interests and preferences.
The central customer profiles help to divide the customers into realistic target groups.
This way, you not only get a successful campaign, but also increase customer loyalty and sales.
Make an appointment today to learn more about implementing a customer card.
For LLOYD, ProCampaign is a comprehensive e-mail marketing tool that can certainly keep up with the solutions of the "big players" on the market and also presents a vision of how to link the online world with stationary retail.
Christin Susann Bugrahan, Online Marketing Manager at LLOYD Shoes
ProCampaign proves again that a privacy-compliant use of CRM systems is possible
Sebastian Meissner, Head of the EuroPriSe Certification