Stay informed and subscribe to our ProCampaign® Newsletter. This way you will be up-to-date about all news, promotions, events and webinars around ProCampaign®.
More sales through a dedicated loyalty card and customer-specific promotional campaigns.
Loyalty cards not only increase engagement. Loyalty actions such as point collection and personalized coupons not only increase the customer's willingness to disclose personal data, the customer also buys more!
So if you want to increase your sales by up to 20% in the short term, plan now to introduce a brand-specific loyalty card.
Through purchasing behavior, offers and discounts can be tailored to each individual customer. Birthday campaigns with coupon mailing always go down well.
A customer card not only leads to more engagement, but also helps to increase the costumer lifetime value. The prerequisite is that the customer card also offers added value for the customer. This creates a win-win situation.
Table of Content:
1. Loyalty program
2. Customer Cards
3. Personalised Coupons
4. Promotion Dashboard
5. Coupon Assignment
6. Bonus Point Rules in Campaigns
Christmas can be used as the beginning of new great actions. How about starting a loyalty points campaign? Every customer who signs up for Easter will get some loyalty points for free.
Such events as Christmas increase the attention of customers. Bonus programs not only increase customer loyalty, you also get a campaign that lasts a long time and boosts sales.
It doesn't matter if the promotion only runs for a certain period of time or if it has an open end. It not only builds a loyal clientele, but also helps to attract many new customers.
Even without Christmas, loyalty programs are an optimal campaign idea to increase customer retention, loyalty and help to raise the overall sales. Every day of the year is the right time to think about different ways to increase your own reach and the loyalty of your customers.
Build centralized costumer profiles with the help of a customer card.
The most used loyalty program is probably such a card. Not only the turnover is increased by up to 20% after the introduction, but you also get to know the customers.
This is the only way customer-centric shopping can work, when the anonymous mass is broken up into individuals with their own interests and preferences.
The central customer profiles help to divide the customers into realistic target groups.
This way, you not only get a successful campaign, but also increase customer loyalty and sales.
Every customer gets personalized coupons in the newsletter, an additional incentive to sign up for it.
If interests, preferences and the shopping behavior are known, the coupons can also be tailored to the customer in terms of content.
The discounts can be used to recommend certain products or give the customer a discount on his favorite product, just to make him happy and increase customer loyalty.
Reporting, Reports, Dashboards you know.
With the latest release, you can see the performance of each promotion, redemption of discount codes and discount vouchers in circulation at a glance in our new promotion dashboard.
Would you like to issue a personalized coupon to your customers in your loyalty program?
No problem! With Coupon Assignment in the ProCampaign® Promotion System, you can easily do it yourself now.
Bonus Point Rules in Campaigns
Are you already totally into the loyalty game and planning a special campaign? Should consumers receive additional bonus points on selected products in your loyalty program for a certain period of time.?
That's no problem with the ProCampaign® loyalty system. Just create the new rule yourself in the campaign.
API Functions for Running Campaigns
That you use ProCampaign® to organize and run your sweepstakes and engagement campaigns is obvious. And there are a whole lot of different sweepstakes mechanics.
Some sweepstakes mechanisms require that you only enter with a valid code. With our new REST API endpoint the validity of codes can now be queried directly.
And specifically for address capture forms, we created an API endpoint that allows only invited customers to submit their data. No more superfluously filled out forms.
For LLOYD, ProCampaign is a comprehensive e-mail marketing tool that can certainly keep up with the solutions of the "big players" on the market and also presents a vision of how to link the online world with stationary retail.Christin Susann Bugrahan, Online Marketing Manager at LLOYD Shoes
ProCampaign proves again that a privacy-compliant use of CRM systems is possibleSebastian Meissner, Head of the EuroPriSe Certification