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ProCampaign® for marketing automation
with contextual personalization
Increase customer satisfaction through contextual personalization. Use ProCampaign® to optimize your marketing with real-time automation. Open channels and take advantage of popular social media applications to reach your customers anytime, anywhere. This way your customers receive relevant information at the right time via the right channel. Define rules for generating the content. Dispatch is triggered by various customer interactions with your company, for example when shopping in your online shop.
Personalize your marketing with ProCampaign®
Marketing and personalization are inseparable. The better you adapt the content of your campaigns and other activities to your customers, the higher the satisfaction and thus the success will be. A pleasant customer experience is the basis of long-term customer loyalty. Therefore, use ProCampaign® to achieve contextual personalisation in your marketing. The software offers you various tools with which you can store, evaluate and optimally use the wishes, ideas and needs of your customers. The ProCampaign® 360° customer profile clearly summarizes all data. Use it to understand your customers and send them customized messages based on their current situation and preferences.
Analyze which channels are the best way to reach your customers
This is a key factor in successful communication. Make your marketing available on the channels your customers use every day. Increase the likelihood that your messages will be read and accepted. Give customers the ability to interact with your business anytime, anywhere.
Sending messages in real time is also of great importance. Customers' interests change, sometimes within a few hours. It is therefore necessary to set up marketing automation that sends instant messages when your customers are most receptive to them. Interaction with customer service also requires real-time communication. If you receive an enquiry, your service team will respond quickly and accurately. With ProCampaign®, your employees get an accurate overview of each customer, enabling them to provide personalized answers and recommendations.
Context-related personalization is therefore based on
- relevant content
- the most frequently used channels
- and delivery in real time
ProCampaign® offers you the tools and modules to exploit these aspects with the greatest possible efficiency.
Realize contextual personalization with ProCampaign®
Use the ProCampaign® Workflow Manager to automate individualized marketing campaigns. Operation is very easy via drag-&-drop. The module offers you the possibility to quickly create complex customer journeys, which can be designed cross-channel and multi-level. Based on this, you can develop decision branches that help you to create reports, capture target groups and optimize your campaigns.
Define rules to automate your marketing. There are endless possibilities to define these rules. Use certain actions or behaviours of the customers on your website as a trigger for marketing campaigs. For example, a message is triggered when a customer places a product on the wish list or in the shopping basket or completes a purchase.
With the triggered message, relevant content is sent to the customer - for example to the stored e-mail address. The content refers to the selected product, supplements to it or similar products that could be of interest to the customer. By setting rules, messages are generated that are sent to your customers in real time. You can also analyze your customers' individual user behavior to provide them with relevant content.
Apply contextual personalization with ProCampaign®. Use the software with its many advantages to realize successful marketing campaigns. Adapt to the needs and wishes of your customers. Create an optimal customer journey that will retain your customers for the long term.
For LLOYD, ProCampaign is a comprehensive e-mail marketing tool that can certainly keep up with the solutions of the "big players" on the market and also presents a vision of how to link the online world with stationary retail.Christin Susann Bugrahan, Online Marketing Manager at LLOYD Shoes
ProCampaign proves again that a privacy-compliant use of CRM systems is possibleSebastian Meissner, Head of the EuroPriSe Certification