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ProCampaign®: Personalization and privacy in balance
Personalizing customer data and campaign management has never been easier. An emotional and individual customer approach, personal service, feedback, personalized offers and actions are the key to the success of your company. ProCampaign® offers you these possibilities in one system with regard to the highest security standards and data protection regulations. Data protection and privacy are an important topic in marketing. Those who respect the privacy of their customers create trust, a positive customer experience and loyalty.
Success in digital business: personalized marketing campaigns
Increase your company's digital business turnover with ProCampaign®. With ProCampaign® you design and manage campaigns, the customer life cycle and e-commerce activities in one single system. To personalize the communication with customers, the customer data is stored and evaluated in a centralized system. The complete CRM solution offers you tools for creating individual but automated workflows.
Get to know the wishes and needs of your customers and create added value for each individual customer with targeted marketing campaigns. Respect for privacy plays an important role. Build trust and gain loyalty with your customers. ProCampaign® offers the highest data protection standards according to the General Data Protection Regulation (GDPR) and has already been awarded the EuroPriSe certification several times.
Build a positive customer experience:
- Describe rules of ethics that are understandable to the customer.
- Give your customers the opportunity to provide feedback and to get in touch.
In addition, the following is recommended:
- Consider Privacy by Design and Privacy by Default in all applications.
- Assess potential risks such as theft, loss and corruption of data.
- Set high security requirements for your systems.
- Comply with laws and standards.
- Only use certified systems from recognised bodies.
- Work with partners who also respect privacy.
Principles for balancing personalization and privacy
There are a few principles you should follow as marketing manager when it comes to the balance between personalization and privacy. This is the only way to ensure that data protection and privacy are maintained at all times. All processes, whether access to or transfer of data, must be logged. Access to customer data may only be granted according to the "need to know" principle. All sensitive data must not be stored on unsafe media or intermediately for further processing. The data should also not be copied. Data should always be transmitted in an encrypted form. With ProCampaign®, these security aspects are comprehensively considered.
Use preferred communication channels for your digital business
Use preferred communication channels (SMS, e-mail or mobile apps) to reach your customers. Inform your customers about data requests and usage. Offer different ways of personalization and implement them step by step. Possible problems can be identified with indicators such as churn rate, feedback, net promoter score or interaction score. Social media channels are also a good way to reach customers with targeted marketing campaigns and get feedback.
Create incentives for your target groups through personalization
For a positive customer experience, it is also important to offer customers incentives through benefits or discounts. Always keep an eye on the advantages for the customer in all your campaigns. The aim is to strengthen customer relationships. Respect the wishes and privacy of your customers. Enable positive experiences that you generate with added value in the appropriate context. ProCampaign® offers you useful key concepts and key functionalities for personalizing customer communication and protecting privacy, with which you can improve the customer experience and maintain the trust of your customers.
Avoid personalizing critical topics
Health data is sensitive data that a customer does not like to share. Financial information or tracking of the location are also part of the information that can cause the customer to feel unwell. You should always be sceptical about data from third party sources, as the customer may not know that it has been forwarded. Many customers are very critical when it comes to the resale of data. It is best if you always ask yourself what you personally would find appropriate when collecting data.
For LLOYD, ProCampaign is a comprehensive e-mail marketing tool that can certainly keep up with the solutions of the "big players" on the market and also presents a vision of how to link the online world with stationary retail.Christin Susann Bugrahan, Online Marketing Manager at LLOYD Shoes
ProCampaign proves again that a privacy-compliant use of CRM systems is possibleSebastian Meissner, Head of the EuroPriSe Certification