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ProCampaign® VoC: Gather Feedback of Your Customers

Understand the experiences and wishes of your customers with the ProCampaign® Voice-of-the-Consumer solution. Improve the customer experience and increase your company's revenue. Use the multichannel VoC platform to translate customer feedback into dashboards, KPIs and reporting. We work with your IT colleagues to create a unified VoC architecture for a CX strategy. This ensures that our solution is optimally adapted to your existing VoC tool.


Analyze the Customer Experience with ProCampaign® Voice of the Consumer

In Customer Experience, you need Voice of the Consumer (VoC) capabilities to get an extended view of the customer experience. With Voice of the Consumer you learn to understand the customer journey and to quantify the mood and perception of your customers. In addition, you will be able to identify opportunities for improvement and measure the impact of initiatives on the customer experience.

Together with you, we analyze the existing VoC applications and survey tools implemented in your company. We look for redundancies and then evaluate the benefits of reducing the number of VoC applications. We work together with your IT colleagues to ensure that existing and new VoC tools work together.


Definition of ProCampaign® VoC

The ProCampaign® VoC solution integrates the collection and analysis of customer feedback in a single, interconnected platform. With this multichannel VoC platform you are able to understand your customers' experience while searching for and purchasing products. Use customer feedback to improve your services and products. Collect and analyze all three types of VoC data with ProCampaign® Voice of the Consumer:

  • direct feedback in the form of a survey, complaint, product review, market research or forum post
  • indirect feedback gained through insights from review sites, social networks and customer service interactions via phone, email and chat sessions
  • derived feedback from operational and transaction data associated with a customer experience or customer journey (clickstream data or purchase history)


With ProCampaign® VoC, you get much more than just an email survey tool. ProCampaign® offers you data protection compliant solutions for the contact center, which were developed for specific applications, such as complaint management. ProCampaign® VoC offers individual solutions that can be adapted to a specific industry.

Use a robust multichannel survey tool to collect the opinions of your customers.


Customer Journey Management with ProCampaign® VoC

ProCampaign® VoC offers you the possibility to collect survey data and to extract customer-related insights. Capture, connect, and visualize operational data to enable analysis of the end-to-end customer journey experience.

For LLOYD, ProCampaign is a comprehensive e-mail marketing tool that can certainly keep up with the solutions of the "big players" on the market and also presents a vision of how to link the online world with stationary retail.

Christin Susann Bugrahan, Online Marketing Manager at LLOYD Shoes

ProCampaign proves again that a privacy-compliant use of CRM systems is possible

Sebastian Meissner, Head of the EuroPriSe Certification

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