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Deutscher Marketing Tag
Hotspot of the German Marketing Industry - ProCampaign® Attended as a Partner
Bremen, December 10th, 2018.
As the most important industry conference, the Deutscher Marketing Tag (German Marketing Day) is an integral part of the calendar of German marketing decision-makers. On December 5th and 6th, 2018, more than 1,500 marketing experts met for the 45th edition of the conference in Hanover.
With the motto #marketing_getting_smarter, knowledge transfer and networking took first place at Deutscher Marketing Tag 2018: inspiring keynotes, theme-related deep dives, exciting plenary sessions as well as stand-up presentations, discussions and master classes focused on the most important topics of the marketing industry. At the same time, the exhibitors presented their latest innovations in the areas of Customer Data Platform, Marketing Automation, Programmatic Advertising, Predictive Marketing, Artificial Intelligence, Augmented Realty, Blockchain and much more. There were opportunities for networking at decision-maker level at the warm-up in the New Town Hall on the eve of the conference day and at the presentation of the German Marketing Prize in the Peppermint Pavilion.
ProCampaign® participated as a partner at Deutscher Marketing Tag 2018 and is delighted about the great interest and the numerous inspiring discussions. At the ProCampaign® coffee bar, the participants were able to learn more about the Secure Customer Engagement Hub ProCampaign®. As a customer data platform, the Marketing Cloud enables the consolidation of customer data in a single platform to obtain a 360° view of the customer. With numerous integrated features in the areas of email marketing, marketing automation, customer journey management, campaign management and much more, marketers accompany the entire digital customer life cycle.
For LLOYD, ProCampaign is a comprehensive e-mail marketing tool that can certainly keep up with the solutions of the "big players" on the market and also presents a vision of how to link the online world with stationary retail.Christin Susann Bugrahan, Online Marketing Manager at LLOYD Shoes
ProCampaign proves again that a privacy-compliant use of CRM systems is possibleSebastian Meissner, Head of the EuroPriSe Certification