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Gift Card & Loyalty Summit 2019 - Review

How can retailers, brands and e-commerce organizations use intelligent loyalty, gift card & couponing programs to increase customer loyalty in the digital world?

That's what the 10th Gift Card & Loyalty Summit at the H4 Hotel in Munich was all about. From 05.11.-06.11.2019 about 200 decision makers from the loyalty sector and service providers met to discuss innovative customer loyalty strategies and tools.

Technical, strategic and legal aspects of Gift Card & Loyalty Management were discussed in a high-quality program with international speakers. Well-known brands such as McDonald's, Globus, FTI Touristik, Best Western, s.Oliver and comma presented their customer loyalty programs and revealed best practices and success factors. In a pitch, three companies competed against each other to convince the six-member jury of their innovations for gift card and loyalty programs.

Between the presentations and at the evening event on the first day of the conference, there were plenty of opportunities for networking and interaction at eye level.


Gift Card & Loyalty Summit München

Interesting speeches and inspiring discussions at the Gift Card & Loyalty Summit. Photo: Consultix GmbH.


The ProCampaign® team presented the functionalities of the Secure Customer Engagement Hub at its booth, with which companies can bind their customers to their brand in the long term: the digital handling of customer loyalty programs, the secure storage of personal data, the calculation of bonus points and status levels, the automated sending of e-mails, the integration of loyalty apps and much more.

We are delighted about the great interest in ProCampaign® and the inspiring discussions at our exhibition stand.

For LLOYD, ProCampaign is a comprehensive e-mail marketing tool that can certainly keep up with the solutions of the "big players" on the market and also presents a vision of how to link the online world with stationary retail.

Christin Susann Bugrahan, Online Marketing Manager at LLOYD Shoes

ProCampaign proves again that a privacy-compliant use of CRM systems is possible

Sebastian Meissner, Head of the EuroPriSe Certification

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