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ProCampaign at „Inspirato-Pharma-Marketing“

Secure Customer Engagement Hub Carries Data Protection in Its Product DNA

Pharma Marketing

Bremen, June 2018 "It`s all about Emotions" is this year's slogan of the event "Inspirato-Pharma-Marketing". When marketing experts from the industry discuss the possibilities of emotional addressing of physicians, patients and customers, the data protection-compliant handling of personal data currently plays a major role and raises questions. In order to answer these questions in a practical way, the IT and marketing service provider Consultix is participating in the event for the first time with its marketing automation ProCampaign. Consultix is regarded as a technology leader in the field of data protection-compliant management of personal data.

 

ProCampaign leads pharmaceutical marketers on GDPR course

Centered, privacy-compliant data enrichment, customer loyalty focus and agile omnichannel campaign management - with this combination of features, the marketing and CRM system convinces international companies and brand owners. The platform acts as a hub that manages and enriches customer profiles, behavioral data, interests, e-commerce and more in a master database. It is essential in the pharmaceutical industry that all personal data is processed in a GDPR-compliant manner and that campaigns are implemented in accordance with the requirements of the German Drug Advertising Act. With ProCampaign, decision-makers and users move on safe ground in this area: As the only marketing and CRM tool, the product may carry the renowned European Data Protection seal EuroPriSe. Consultix is ISO 27001-certified, passed the ISO 27018 audit with ease and looks back on more than 20 years of expertise in development competence and data protection. In addition, its own high-security data center ColocationIX makes all customer data digitally and physically secure. The data Fort Knox is located in a former nuclear shelter in Bremen in northern Germany.

 

From pharmacy customers to PTAs: Marketing in the area of conflict between personalisation and data protection

ProCampaign's privacy-by-design approach ensures that data protection is included in its product DNA right from the start. "For data protection-compliant digital marketing, our software offers the 'Permission Text Management' module and thus the legally compliant administration of all consent and legal texts. Thus, the temporary version of the consent given by the customer is available in the hub for each customer profile.

This and other features make it easier for the marketer to master new challenges in the handling of personal data, for example to fulfill the obligation to provide information," explains Consultix Managing Director Andres Dickehut.

 

Visit Consultix at the "Inspirato-Pharma-Marketing" on 18th/19th June 2018 in the Kameha Grand Bonn. The ProCampaign team is looking forward to inspiring discussions!   

ProCampaign®

ProCampaign® enables you to manage, enhance and protect your customer profiles and deliver consistent, orchestrated and cross-channel experiences.

ProCampaign proves again that a privacy-compliant use of CRM systems is possible

Stefan Meissner, Head of the EuroPriSe Certification

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