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ITB Berlin 2020
ProCampaign® is Exhibitor at the ITB - the World's Leading Travel Trade Show
ITB Berlin is considered the leading trade fair for the global tourism industry and has been attracting leading experts from the fields of business management, marketing and IT for decades to exchange ideas and experiences.
Efficient technological solutions are also among the decisive factors for successful business models in the tourism industry. This year, four exhibition halls will be dedicated to the topic of travel technology, where suppliers of global distribution systems, reservation systems, payment systems, marketing software and much more will present their latest innovations and solutions.
The topic of customer engagement has also become a hot topic in the tourism industry. Thus, the efficient exchange of customer data from reservation and booking systems, revenue management systems and marketing software is an essential component for the efficient use of existing data and thus increasing customer satisfaction, value and loyalty. The industry is also faced with the challenge of handling personal data in compliance with GDPR and developing industry-specific customer loyalty programs.
The ProCampaign® Team is exhibiting at the ITB for the first time
...and presents its Customer Engagement solution, which can be fully integrated with property management systems thanks to its flexible REST API interfaces and flexible data model.
In this way, a full 360° view of the individual visitors, their interests and preferences as well as their behaviour is possible, taking into account all data protection regulations. If the guest is fully known, it is possible to reach him exactly at his current location in the customer life cycle.
Which strategies can companies in the hotel and tourism industry use to sustainably increase the loyalty of their guests via marketing automation?
Jörn Bittner and Prof. Dr. Sandra Bayer will address this question in their presentation "The value of an automated and individual dialogue with the guest: measures - measurability - motivation to return" on Wednesday, March 4th, 2020 from 11:00 a.m. on the stage in the eTravel World in Hall 6.1. The two speakers will show how the tourism industry can skilfully use the knowledge from existing data, increase data quality and transform a satisfied guest into a loyal, returning guest through individualized communication.
You would like to get to know ProCampaign®?
Then arrange an appointment with our experts on site now!
Visit us at booth 144d in hall 6.1!
When? 04 - 07 March 2020
Where? Berlin ExpoCenter City, Messedamm 22, 14055 Berlin, Germany
We are looking forward to your visit!
For LLOYD, ProCampaign is a comprehensive e-mail marketing tool that can certainly keep up with the solutions of the "big players" on the market and also presents a vision of how to link the online world with stationary retail.
Christin Susann Bugrahan, Online Marketing Manager at LLOYD Shoes
ProCampaign proves again that a privacy-compliant use of CRM systems is possible
Sebastian Meissner, Head of the EuroPriSe Certification