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OMR Online Marketing Conference in Hamburg Reaches a New Record: 50,000 Visitors
ProCampaign® presents itself at the OMR - Online Marketing Rockstars - in the Hamburg Exhibition Centre.
More than 50,000 visitors attended the event from 7 to 8 May 2019 in Hamburg's exhibition centre. These figures make OMR the biggest event in the marketing sector.
Aside from numerous master classes on the topic of digitalization, international exhibitors included the major players in the industry: Facebook, online trading group Otto, Ströer, the Internet platform Alibaba, Google, IBM, XING, as well as various Youtubers and Influencers.
In addition to digital marketing, this year's top themes at OMR were data protection and the application of artificial intelligence. Apart from the diversity of the topics, the open and relaxed atmosphere invited for a lively exchange.
Furthermore, various institutions presented their awards. For example, the Hamburger Wirtschaftsförderung used the OMR to present the Future Hamburg Award to young up-and-coming entrepreneurs for the first time. Innovative start-ups from all over the world could apply for the award. The three winners had the opportunity to present their start-up at the OMR with an exhibition stand.
At the same time, the Max Award 2019 was presented at the OMR. This award honours measurable success and creative ideas of dialogue marketing campaigns. ProCampaign® was one of the sponsors of the Max Award.
First-class entertainment was also provided - at lunch time, Scooter surprisingly performed and the event was appropriately concluded with the two rappers Marteria and Casper as Secret Act.
ProCampaign® had the opportunity to exhibit as a partner of DDV in the Dialog Area of the fair. The team was enthusiastic about the exciting conversations and promising contacts they were able to make. We would like to congratulate once again the lucky winners of our competition.
For LLOYD, ProCampaign is a comprehensive e-mail marketing tool that can certainly keep up with the solutions of the "big players" on the market and also presents a vision of how to link the online world with stationary retail.Christin Susann Bugrahan, Online Marketing Manager at LLOYD Shoes
ProCampaign proves again that a privacy-compliant use of CRM systems is possibleSebastian Meissner, Head of the EuroPriSe Certification