Virtual Dialogue Marketing Conference Plus

Managing customer data in medium-sized businesses: 5 steps to successful marketing automation

Managing customer data in medium-sized businesses: 5 steps to successful marketing automation. Photo: Consultix GmbH.

The project to introduce marketing automation had started so promisingly and ended halfway through as a pipe burst. That sounds familiar to you? It's always the same obstacles that bring down successful e-mail marketing.

In his online session "Managing customer data in medium-sized businesses: 5 steps to successful marketing automation" Jörn Bittner, consultant of Consultix GmbH, clearly names these obstacles. He sketches a way in five steps how these can be removed and exchanged for milestones. Jörn Bittner sketches a realistic scenario in which, thanks to clever data management, you will get a deep, centrally accessible knowledge about your customers and their buying behavior. His focus is on specific recommendations for action and an appeal for interdisciplinary cooperation between marketing and IT departments based on mutual understanding.

When? Wednesday, 17 June 2020 from 09:10-09:40

Where? Virtual Dialogue Marketing Plus - conveniently from your PC

You want to be part of it? Then register here free of charge for the Virtual Dialogue Marketing Conference Plus.

What is the Virtual Dialogue Marketing Conference Plus?

The Virtual Dialogue Marketing Conference Plus is organized by ONEtoONE and iBusiness. Here, marketing managers learn about the latest trends and technologies from proven communication professionals and experts from the dialogue business as well as insights into successful practical examples from companies.

Be a part of it and gain valuable knowledge for practical application!