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The hotel, the holiday region as a second home. For hoteliers and tourism managers, the aim for continuous guest loyalty is at the very top of the agenda. The road to a completed booking leads through the virtuoso handling of customer data. Here, the industry is faced with the challenge of handling personal data in compliance with GDPR and developing industry-specific customer loyalty programs.
Designing Tomorrow Today: Opera PMS and ProCampaign®
Booking behavior has changed considerably in recent decades, not least due to the existence of booking portals, increasing transparency and rising price sensitivity. Hotel guests no longer book accommodation, but experiences. Additionally, they want to be rewarded for their loyalty.
Successful hotels are those that react to this demand. Success comes to those who skillfully use the knowledge from existing data, increase data quality and transform a satisfied guest into a loyal, returning guest through individualized communication.
Future lies in intelligent systems that help hoteliers to offer each guest a unique experience based on personal preferences and thus contribute to a sustainable increase in sales and customer satisfaction.
Accompany Your Guests Before, During and After Their Journey Thanks To Opera PMS Integration
Remove data silos: Integrate your property management system into the central ProCampaign® database, bringing together data from multiple sources. Get a 360° view of your guests and increase your success through individualized customer communication.
As an optimal extension, ProCampaign® connects to your Opera PMS. The flexible data structure of ProCampaign® and the flexible interfaces allow you to consolidate all data and easily integrate additional applications.
Become a Comprehensive Travel Companion From Pre-stay to After-stay
Accompany your guests along the entire customer journey in real time thanks to marketing automation. Use relevant occasions to automatically send individual content and provide exactly the information that is relevant at the time. Through the integration of your Opera PMS, ProCampaign® is informed about the current status of guest bookings. Predefined workflows trigger individualized e-mails in ProCampaign®: booking confirmations, pre-stay communication with relevant hotel information, additional services and weather forecasts for the day of arrival. This helps you to increase the excitement of your guests.
Even after their stay, there are many opportunities to stay in touch with your guests - provided they have given their legally compliant consent. Thank your guests for their visit, ask for feedback and make recommendations for a new stay.
Get to know your guests better and gain valuable insights into their interests and preferences. Use this information for even more relevance in your communication. You can also create incentives through personalized coupon codes that you manage in ProCampaign® and send by e-mail.
Opera PMS and ProCampaign® - a Dream Team
At the heart of every hotel is the property management system, where all relevant information about the hotel and its guests flows in.
ProCampaign® is the comprehensive customer data and customer engagement platform that enables hotels to consolidate guest data from all properties and provide a single view of the customer. The integrated modules enable marketers and CRM managers to get to know their guests in depth and offer a unique experience at all times: via evaluations, analyses, surveys, hotel ratings and reviews, marketing campaigns, competitions, automated hotel recommendations and much more.
We will be happy to show you ProCampaign® for hotels in a live demo!
For LLOYD, ProCampaign is a comprehensive e-mail marketing tool that can certainly keep up with the solutions of the "big players" on the market and also presents a vision of how to link the online world with stationary retail.Christin Susann Bugrahan, Online Marketing Manager at LLOYD Shoes
ProCampaign proves again that a privacy-compliant use of CRM systems is possibleSebastian Meissner, Head of the EuroPriSe Certification