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Performance Analysis for Campaign Optimization and Evaluation of Complex Big Data

Marketing automation enables you to engage with your customers across multiple channels. At the same time, the size of your Big Data continues to grow day by day. For evaluation purposes, you should therefore import income and market research data from external sources. Based on this data, correlations and patterns can be identified and used to optimize marketing activities. Our ProCampaign® analysts will evaluate your complex data for you. Gain valuable insights into the performance of your marketing activities and automated campaigns. Based on the results, you will receive recommendations and important feedback. On this basis, optimize your marketing strategies and marketing automation to increase the effectiveness of your marketing measures and increase your long-term sales.


ProCampaign® enables you to manage, enhance and protect your customer profiles and deliver consistent, orchestrated and cross-channel experiences.

ProCampaign proves again that a privacy-compliant use of CRM systems is possible

Stefan Meissner, Head of the EuroPriSe Certification

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