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Email Marketing Automation – Definition and Benefits

What Is Email Marketing Automation?

Definition of E-Mail Marketing Automation:

E-mail Marketing Automation is the perfect complement to your " regular " e-mail marketing. Using automated processes, you can congratulate your customers and contacts on their birthday, send individual vouchers, reminders of appointments, care instructions for purchased products, additional, ordering and shipping information and much more. There are no limits to your creativity. And the best thing about it: Once set up, the processes run automatically. This saves you time and money, while increasing the satisfaction and loyalty of your customers. This makes e-mail marketing automation ideal for targeted lead generation, lead nurturing and customer care.


Benefits of Email Marketing Automation with ProCampaign®:

E-Mail Marketing Automation via Drag & Drop

ProCampaign®'s intuitive drag and drop Email Editor lets you create compelling, customized emails in no time at all. Simply fill the responsive email templates with images, text or videos. Personalize content, product recommendations and PDF attachments based on individual customer characteristics. Integrate a countdown to advertise short-term or temporary offers.
In the ProCampaign® Workflow Manager, you can easily define single or multi-level customer journeys - also using drag-and-drop. Define real-time events that automatically trigger the sending of emails with individualized content. Deliver personalized experiences to your customers at any time.


Not Only Personalization, But Individualization In Email Marketing Automation

ProCampaign® offers you almost unlimited personalization, segmentation and individualization options. Simply define new data fields on the frontend and insert all available information into your mailings as required. Create content that is individually tailored to each customer and sent automatically. This gives each individual recipient the feeling that they have been addressed individually. It creates relevance and increases the success of your company.


Excellent Deliverability Through Reliable APIs and Powerful Infrastructure

Benefit from a fast and reliable dispatch in email marketing automation - worldwide. Our powerful infrastructure and our reliable APIs ensure that your emails end up exactly where they should: in the inbox of your customers. By whitelisting ProCampaign® with all relevant providers, membership in all relevant associations and adherence to standards, we ensure that your emails actually reach their recipients.

Our Memberships

For LLOYD, ProCampaign is a comprehensive e-mail marketing tool that can certainly keep up with the solutions of the "big players" on the market and also presents a vision of how to link the online world with stationary retail.

Christin Susann Bugrahan, Online Marketing Manager at LLOYD Shoes

ProCampaign proves again that a privacy-compliant use of CRM systems is possible

Sebastian Meissner, Head of the EuroPriSe Certification

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