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Hotel PMS CRM Integration With ProCampaign®
Guest data is one of the most valuable assets of your hotel. In order to generate knowledge from this data, increase data quality and turn your guests into satisfied, returning guests through individualized communication, you need a strong solution.
Information Is Not Equal to Knowledge
Guest information alone is not enough to ensure that your guests have an unforgettable experience throughout the entire Guest Journey. Without an effective CRM solution, hoteliers cannot get a 360° view of their guests out of which they can generate valuable knowledge. Property management systems alone are usually not enough.
Future lies in intelligent systems that help hoteliers to offer each guest a unique experience based on personal preferences and thus contribute to a sustainable increase in sales and customer satisfaction.
ProCampaign® as Hotel PMS CRM Integration - a Dream Team
At the heart of every hotel is the property management system, where all relevant information about the hotel and its guests flows in.
ProCampaign® is the comprehensive customer data and customer engagement platform that enables hotels to consolidate guest data from all properties and provide a unified view of the customer. The integrated modules enable marketers and CRM managers to get to know their guests in depth and create a unique experience at any time through customer relationship management and marketing automation: via reports, RFM analyses, surveys, hotel ratings and reviews, email marketing, campaign management, competitions, automated hotel recommendations and much more.
Accompany Your Guests Before, During and After Their Journey Thanks to Hotel PMS CRM Integration
As an optimal extension, ProCampaign® fits seamlessly into your Hotel PMS. The flexible data structure of ProCampaign® and the flexible interfaces allow you to consolidate all data and easily integrate additional applications.
The guest is always at the centre of attention. The 360° customer profile allows you to see the true value of each guest for your company and reward them for their loyalty.
Use relevant occasions to automatically send individual content and provide exactly the information that is relevant at the time. Thanks to the integration of your hotel property management system, ProCampaign® is always informed about the current status of guest bookings. Predefined workflows trigger individualized e-mails in ProCampaign®: booking confirmations, pre-stay communication with relevant hotel information, additional services and weather forecasts for the day of arrival. This helps you to increase the excitement of your guests.
Even after their stay, there are many opportunities to stay in touch with your guests using digital technology - provided they have given their consent to be contacted. Thank your guests for their visit, ask for feedback and make recommendations for a repeat stay.
Advantages For You and Your Company:
- Benefit from a 360° view of your guests with extensive profile and transactional data
- Increase your revenue through additional sales: Room upgrades, wellness treatments or reservations in you restaurant
- Improve communication before and after the stay with personalized offers and feedback questionnaires.
We will be happy to show you ProCampaign® for hotels via live demo!
For LLOYD, ProCampaign is a comprehensive e-mail marketing tool that can certainly keep up with the solutions of the "big players" on the market and also presents a vision of how to link the online world with stationary retail.Christin Susann Bugrahan, Online Marketing Manager at LLOYD Shoes
ProCampaign proves again that a privacy-compliant use of CRM systems is possibleSebastian Meissner, Head of the EuroPriSe Certification