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Thanks to comprehensive insights, your success becomes measurable
What it takes: Comprehensive tools for analysis and reporting. This allows you to understand your own customers, build target groups, and measure success. This data is essential for a customer-centric approach.
How successful is which campaign? When is newsletter performance at its best? However, it is not just about seeing and celebrating successes, optimization potentials should be uncovered and used. The turnover, the own reach and the success should always grow.
We want to show a small selection of the possibilities that ProCampaign® offers for successful insights.
Let's talk about Insights!
Share selected Insights with the whole company
ProCampaign® allows reportings to be shared with the entire company or across departments. No account is required to view a reporting.
For each reporting a public link can be created, the lifetime can be chosen freely. Should it be accessed at any time or only in the next three days?
The reports provide the data in real time, so the current status can be seen at any time. Time-consuming transcription of data is over, everything worth knowing is shared with one click.
Campaign reportings to measure success
Each newsletter and campaign has its own reporting. There, the success of each campaign can be seen in real time and at a glance.
Most often, the following KPIs are selected for reportings.
- Participants
- Number of all participations
- Number of winners compared to participants
- New generated Consents
- Age and gender of participants
- For longer Campaigns: the montly activities
Depending on the campaign type and mechanics, any other KPIs can be included in the reporting. The dashboard is fully customizable.
Each newsletter can have its own reporting. If an eCommerce connection is used, the reporting provides an overview of all transactions in a predefined period.
Evaluate the success of your brands
Dashboards can be displayed for each individual brand or for the entire company. The data shown can be completely personalized so that the most important key figures are always visible. It is possible to freely choose whether to create a dashboard for each country, each brand or per country and brand.
The dashboards help every brand manager to make important decisions. The most commonly selected metrics are:
- Contactable profiles vs. non-contactable
- Profile growth
- Demographic insights like age and gender split
- Profiles per contact channel
- Early warnings for inactive profiles,
- Website activities,
- Optin-/Opt-Out-Sources
ProCampaign® helps you to make the best decisions based on the data.
Highly flexible data model
In order to be able to create analyses and reports, a flexible data model is required.
All systems can be connected to ProCampaign® via a REST API connection. This creates a central platform in which all data from all corners converge. Thanks to the integrated analysis and reporting options, all data is in a usable context.
In combination with the customer data, reportings of any size can be created. From individual customers and their lifetime value, to the monthly sales of the entire company.
The data model in ProCampaign® already offers all important functions as standard, special wishes can be implemented and integrated at any time. We help you set up the data model and system connections so that real-time reportings can provide the right answers at any time.
For LLOYD, ProCampaign is a comprehensive e-mail marketing tool that can certainly keep up with the solutions of the "big players" on the market and also presents a vision of how to link the online world with stationary retail.
Christin Susann Bugrahan, Online Marketing Manager at LLOYD Shoes
ProCampaign proves again that a privacy-compliant use of CRM systems is possible
Sebastian Meissner, Head of the EuroPriSe Certification