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Behaviour-based Retargeting
for an Excellent Customer Experience

Improve the experience of your customers and website visitors through behaviour-based retargeting. Collect data about your (potential) customers and store it in a centralized customer profile. You can then sort them into target groups so that you can address them with relevant content at any time thanks to efficient marketing automation. The resulting advantages include increased customer satisfaction and the acquisition of new customers. Use the information additionally for your online and offline campaigns, for example to invite customers to product testing programs and thus strengthen the loyalty to your company.

 

Collect Data for Behaviour-based Retargeting

Leverage all the potential for behavioural retargeting. Collect domain-specific browser data in real time and automatically store this information in centralized customer profiles. Use the data to segregate your customers into target groups based on various factors. Based on this, set up marketing automations that show your customers relevant advertising at the right moment, for example about products they have recently looked at. In this way you improve the customer experience within the scope of your customer lifecycle management and thus ensure increased customer satisfaction.

Use ProCampaign® to identify your returning customers, organize customer profiles and create targeted campaigns based on their needs. The functions are easy to use and, thanks to the well-structured selection area, offer simple and user-friendly operation even for complex requirements.

Increase your customers' long-term loyalty to your company and increase your turnover through behavioural retargeting.

The Advantages of Behavioral Retargeting

Use ProCampaign® to track the behavior of your customers and save this information in their individual customer profile. Behavioral retargeting is triggered, for example, by clicking on a link in an e-mail or website. Your customers will then see relevant content in the browser, as ProCampaign® has added the user to a target group according to the rules you have set. If the customer now carries out a defined action, for example when he looks at a certain product in the online shop, he receives a personalized message. The SaaS always works in real time so that marketing automation is always initiated at the best possible time.

This simple and automatic segmentation helps marketers to realize targeted campaigns. For example, the time a user spends on the website tells you how likely he or she is to purchase a product. If the customer is highly willing to buy, address him/her with other products, for example. If there is little likelihood, send these customers special promotions to encourage them to stay longer and buy your products.

 

You Can Further Extend this Personalization by Adding CRM Data to the Information

For example, if you have customers who shop with you regularly, for example to reorder their perfume, you can draw their attention to new fragrances. You can even expand these personalized offers. If the customer clicks on the message, he will receive another one offering him a discount coupon for a perfume of his choice. This enables you to increase the conversion rate efficiently and at the same time provide every customer with an outstanding customer experience.

 

Use Behavioural Retargeting on All Channels

Use CRM data also for ad campaigns in social media applications and on various search engines. This allows you to address users who have not yet visited your website or who have not yet reacted to your content. Reach these potential customers through targeted ads. Integrate the target groups defined in ProCampaign® into your advertising campaigns. It is also possible to exclude certain groups, for example if they have already purchased an advertised product.

Furthermore, the behavioral data is suitable for the realization of online and offline campaigns. Invite people who gave positive feedback on your site to a product testing program. Send them new or soon to be released products and ask them for a feedback. In this way you effectively increase customer loyalty to your company.

 

ProCampaign®

ProCampaign® enables you to manage, enhance and protect your customer profiles and deliver consistent, orchestrated and cross-channel experiences.

ProCampaign proves again that a privacy-compliant use of CRM systems is possible

Stefan Meissner, Head of the EuroPriSe Certification

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